On December 23, a Chinese traditional medicine promotion event was carried out during the 2023 Winter Solstice Donkey Hide GelatinFestivalin the city of Liaocheng, Shandong province, which is famous for its quality in making donkey-hide gelatin.The activity lasted for two days, aiming to showcasethe 3,000-year history and culture of donkeyhide gelatin.

In Dong'e, the most famous town for making donkey hide gelatin, there are 7 exhibition areas, including product area, nourishing cream area, dietotherapy product area and TCM free clinic area. During thisfestival, citizens and tourists can taste and pick their favoriteproductshere. The immersive park experience that is enjoyable, edible, and playable has attracted many tourists, citizens, and enthusiasts of traditional Chinese medicine culture to participate.

Since 2007, such fesitivals have been held for 15 consecutive years, playingan important role in promoting Chinese medicine culture, building a strong national brand, and protecting the health of Chinese people. This festival hashelpedto inherit and carry forward the culture of donkey hide gelatin, but also further promotes the concept of winter health-careamong ordinary people, playing a positive role in the development of the health industry of traditional Chinese medicine.