Time-honored brands, which have been through a decades-long or even a centuries-long journey, either serve as a reminder of people's old childhood flavors, or relate to festival traditions and nostalgic memories.

　　They are embodiments of China's traditional culture and a majority of them own at least one intangible cultural heritage. It is the traditional skills and craftsmanship passed from generation to generation, as well as credibility, that make time-honored brands endure the changes of the times.