Xunpu flowery headwear, dubbed "overhead gardens," have been a signature of "Xunpu Women Customs" listed as a national intangible heritage in 2008. They attracted millions of eyes in the cyber world in early 2023, followed by a sustainable tourist boom in the village, where visitors are able to literally fit their heads in them. Photo-shooting, dining and other hospitality services have diversified the source of income for residents of this small costal village that used to rely on fishing and mudflat aquaculture.