As a response to the global popularity of the Chinese language, The Commercial Press, a key publisher of dictionaries in China, recently rolled out JUZI, a Chinese learning platform that has been officially launched on major application markets, including Apple and Android app stores.

　　Chinese learning has become increasingly popular worldwide in recent years, with the demand continuing to rise in countries around the globe. According to incomplete statistics, the number of people who are studying Chinese worldwide has exceeded 25 million, and the total number of people who have learned to use Chinese approaches 200 million. The Commercial Press is a key publisher of dictionaries in China. Its subsidiary, Wanyou Zhidian (Beijing) Digital Media Technology Co., Ltd., has launched JUZI, an app that serves as an improved language learning tool to lead international Chinese education, promote the beauty of the Chinese language to the world, and make it easier to learn Chinese.

　　According to the publisher, JUZI brings together many Chinese learning-based reference books to work as a multi-purpose international platform for Chinese learning.

　　So far, The Commercial Press has rolled out a number of influential digital reference book apps, including Modern Chinese Dictionary, Xinhua Dictionary, and Oxford Advanced Learner’s English-Chinese Dictionary. All these apps have produced satisfying social and economic benefits. The launch of JUZI adhered to the pursuit of “authoritativeness, high efficiency, professionalism, and high quality.” More than a learning tool, it is also a cultural product and an experiment by The Commercial Press to make its publishing business “go global” and build a platform to demonstrate Chinese culture.